A Critical Review of Journey of Consumer Decision-Making Process Lately

Published in Journal

Shodhaytan (RNTUJ-STN) [RNTUJ-STN] (Vol:15/ Issue: 22) DOI: [NA]
Authors: Aparna K. Nene1 Dr. Pooja Chaturvedi2
Subjects: Commerce, Arts, Education, Sociology and Humanities

Year: December-2021
Volume: 15 / Issue: 22
Pages: 1760-1767
Publisher: Shodhaytan(RNTUJ-STN)
Source:
ISSN: 2349-4190
E-ISSN: 2457-0664
DOI: NA
Published URL:
Published On: December-2021

Article Details

A Critical Review of Journey of Consumer Decision-Making Process Lately | Original Article

Aparna K. Nene1 Dr. Pooja Chaturvedi2 in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research

ABSTRACT:

ABSTRACT

In view of a lot of buying behavior and the consumption pattern with a past experience is further facing a lot of unaddressed issues. It has inspired the current researches to study and explore intricacies, vitals and hurdles in the decision-making process till today with varieties of theories and approaches in sequence. Author has accessed online materials/ articles/ theories which had explained the possibilities that influence consumer behavior favoring or disfavoring a particular brand. The author has attempted to help and facilitate future researcher, marketers reevaluate their marketing strategies in order to capture a great pie of the market. Author has attempted to investigate and explore several directions to marketers and future researchers towards buying pattern.